The “Great Dane Airlines,” will base its operations out of Aalborg, a city situated in the northern part of Denmark.
Great Dane Airlines will use Embraer E195 aircraft on routes to leisure destinations out of Aalborg.
Aalborg is one of Denmark’s underserved gateways with direct flights only to Amsterdam, Copenhagen, Malaga, London, Oslo, and Barcelona. As Denmark’s fourth-largest city with a population of just over 215,000, Great Dane Airlines is looking to improve access to and from northern Denmark.

They have indicated the first routes will be flown to Dublin, Edinburgh, and Nice.

If it goes smoothly, Great Dane Airlines would like to also introduce, first of all, flights to reach other two Danish cities: Copenhagen and Billund. Then it is also looking to capitalize on the leisure market introducing future flights to holiday places like Crete, Mallorca, Rhodes, and Varna.
For now, however, they are looking to start small and gradually grow bigger.

With E195 aircraft, Great Dane Airlines is looking to fly 118 passengers for low fares from Aalborg. For example, to go to the French Riviera, the new airline is looking to charge only €69 one way. Great Dane Airlines will introduce a basic economy kind of fare with limited seating and luggage options in addition to more full-service fares that include luggage and seating options.

Tickets are on sale starting from March 5, 2019.

The website already has some information, so it looks like Great Dane Airlines is moving forward with their launch. So far, the website is in its infancy and their online presence is difficult to find.

Managed correctly, Great Dane Airlines really could be a niche carrier that performs well. It does not seem like Great Dane Airlines has rapid expansion plans, which is good since these kinds of plans have troubled neighboring carrier Norwegian.

Should Great Dane Airlines seek to expand, it seems their low-cost model could be the way to go with expanding service to underserved leisure markets.

Probably, it will be a difficult market since there are plenty of options throughout Europe, but direct service out of northern Denmark is scarce so Great Dane Airlines could work.

Source: simpleflying.com