Airbnb announced a pair of initiatives to support local travel and economic growth: a series of partnerships with destinations around the world, and Go Near, a new initiative to support local economies through local travel. The initiatives come as the travel industry takes initial steps to recover from the impact of the COVID-19 pandemic.
“We are working with governments and tourism agencies to help support responsible and safe travel that benefits local citizens and small businesses. Today, we are unveiling a new engagement program and announcing our work with local authorities, charitable partners and tourist bodies from around the world, including with the National Park Foundation (USA) – the official nonprofit of the National Park Service – on a national marketing campaign to engage Airbnb guests with lesser-visited parks, trails and rivers near their destinations,” Airbnb wrote.
Through other partnerships, Airbnb will share travel data and insights as well as allow these organizations to leverage our platform and channels, reaching hundreds of millions of people globally. Airbnb’s partners include:
National Park Foundation, United States
Discover Puerto Rico, United States
VISIT FLORIDA, United States
Visit North Carolina, United States
Dubai Tourism & Commerce Marketing, United Arab Emirates
French Association of Rural Mayors
Hadong-gun, South Korea
Zhejiang Tourism Homestay Inn Federation, China
Guilin Bureau of Culture, Broadcasting, Television and Tourism, China
State of São Paulo, Brazil
Bermuda Tourism Authority
The Bahamas Ministry of Tourism and Aviation
Tourism KwaZulu-Natal, South Africa
Wesgro, South Africa
Summer travel is top of mind. The most common words in recent wish lists by Airbnb users are “beach” and “summer 2020,” so clearly people are eager to hit the road. Additionally, families are making up a greater share of Airbnb guests. From May 17 to June 6, nights booked for family travel in the US (bookings that included at least one child or infant) were up more than 55 percent year-over-year from the same time period in 2019.
Airbnb will continue to follow guidance from local officials and encourage safe, responsible travel and work to ensure guests have amazing experiences.
Also, Airbnb is launching an initiative in partnership with online racial justice group Color of Change to root out racial discrimination on its platform in the U.S, USA Today reported. by monitoring and measuring when it occurs. The project will start June 30 and will be limited to U.S.-based hosts and guests, touching on the reservation process, reviews from hosts and guests and contacts with Airbnb customer support. Data collected through Project Lighthouse will help the company create tools and policies to combat bias against Black users and other people of color, Brian Chesky, Airbnb’s CEO and co-founder, told USA Today.