THAILAND records 2.74 million foreign tourist arrivals in January
In January 2024, Thailand witnessed a remarkable upsurge in its tourism sector, recording 2.74 million foreign visitors, a significant 40% increase compared to the same period last year. This surge in tourism is a positive indicator for Thailand‘s economy, which heavily relies on the tourism industry. The data, released by the tourism ministry, underscores Thailand’s enduring appeal as a premier global travel destination.
China emerged as the leading source of these tourists, reflecting the strong travel ties between the two countries. This influx is particularly noteworthy given the global travel disruptions experienced over the past few years due to the COVID-19 pandemic. The increase in Chinese tourists can be attributed to the easing of travel restrictions and the mutual visa waiver agreement between Thailand and China, effective from March, which has simplified travel procedures and encouraged more visitors.
Thailand’s government has set an ambitious target of attracting 35 million foreign tourists in 2024. This goal represents a significant increase from the estimated 28 million visitors received in the previous year. Achieving this target would mark a full-scale recovery of Thailand’s tourism sector to pre-pandemic levels, signifying a major boost for the country’s economy.
The rise in tourism numbers is not just confined to Thailand. Neighbouring Vietnam also recorded a substantial increase in foreign tourist arrivals. In January alone, Vietnam welcomed 1.51 million foreign tourists, marking a 10.3% rise from the previous month and an impressive 73.6% increase year-on-year. This figure represents the highest monthly number since Vietnam reopened its borders post-COVID.
The robust performance of Thailand and Vietnam in attracting tourists is indicative of a broader trend in Southeast Asia, where countries are witnessing a significant rebound in tourism. The relaxation of travel restrictions, combined with aggressive marketing and promotional campaigns, has played a crucial role in this resurgence.
The mutual visa waivers, improved air connectivity, and enhanced safety protocols have also contributed to making these countries more accessible and appealing to international travellers. As a result, both Thailand and Vietnam are poised to experience a sustained increase in tourist arrivals, which will play a crucial role in their economic recovery and growth post-pandemic.
Overall, the marked increase in tourist arrivals in Thailand and Vietnam reflects the resilience and adaptability of the Southeast Asian tourism sector. It highlights the region’s success in navigating the challenges posed by the global pandemic and underscores its enduring appeal as a top travel destination.
Source: www.travelandtourworld.com
